Apple fires iPhone X engineer after daughter posts hands-on video before official release
Posted by Whiteboard Animators at octobre 30th, 2017
One of Apple’s iPhone X engineer has been fired after his daughter Brooke Peterson uploaded a hands-on video of iPhone X on YouTube before the official release of the device. Brooke, meanwhile, claims that the video was not any serious look at the device or its review. She said that she had created it only for fun. But then Apple is known for secrecy surrounding the new devices and its marketing teams are very particular in the way they release information about the company devices. It seems that video that Brooke made clearly violated some company rules and that resulted in the firing of her father.
The hands-on video of the iPhone X was uploaded by Brooke Peterson a couple of days ago. However, soon after Apple got to know about the hands-on video, the company reportedly requested Brooke to take it down, which she did from YouTube. But then, before she could remove the video, it went viral and several publications wrote about the video.
As a consequence of which — Brooke’s father — an iPhone X engineer had to pay for it. He was fired for allowing daughter to shoot the video before the official release of the phone and without the company’s consent. The Apple employee was fired on the grounds of violating rules and regulations of the company, though not intentionally.
The hands-on video was uploaded on Brooke Peterson’s YouTube channel, but it isn’t available anymore. In the video, Brooke reportedly shows the Apple campus that she shot while accompanying her father and then she gives a detailed look at the iPhone X, which is going on sale from November 3. Going by the rules and regulations set by Apple, filming an unreleased product, and that too inside Apple’s campus is probably strictly prohibited.
Well, although the iPhone X hands-on video was just done in fun, it did include footage of the device with special employee-only QR codes. Not only that, the video reportedly showed a notes app which apparently included the codenames of some of the unreleased Apple products. In any other company it might have been overlooked, probably with a warning to the guy whose daughter filmed it, but in Apple such things are not tolerated.
Later, Brooke shot and uploaded another video, in which she broke down. She said that it was her mistake, and not her father’s. Brooke said that she didn’t like her father was paying for her mistake. She also said that the video was shot only for fun and she, or her father, had no other intentions behind it. In another follow-up video, Brooke said she and her father understood the decision taken by Apple top brass and agreed with the company.